Brands&Culture: Fandoms, Communities & Niches
Hosted by Brandsnculture
A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.
Time: 12:30–17:15
Venue: Venue Confirmed on RSVP
Wednesday’s program shifts to communities where brand relevance is earned: sports fandoms, gaming, creator networks. Speakers from Sportradar, Edelman, PepsiCo plus Gigi Russo (HUNTER). Closes with AI in cultural marketing workflow.
Access: application required