Creative ReCode: how to sell to humans and algorithms
Hosted by Kantar
A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.
Time: 12:00–13:30
Venue: The Kantar Content Studio, 13, Rue de Serbes 5th and 6th floor Cannes
Kantar talk on creative that works for both humans and algorithms.
Access: rsvp open
Speakers & agenda
Clare Hutchinson, Chief Strategy Officer (VCCP) — Creative ReCode: how to sell to humans and algorithms
Dom Boyd, UKI Managing Director (Kantar) — Creative ReCode: how to sell to humans and algorithms / Cultural OS: New brand intelligence for winning with creators & fans
Lindsay Barrett, Global VP Data Driven Marketing (Mars) — Creative ReCode: how to sell to humans and algorithms
Russell Parsons, Editor-in-Chief (Marketing Week) — Creative ReCode: how to sell to humans and algorithms
Sophie Neary, Managing Director Retail and Consumer Goods (Google) — Creative ReCode: how to sell to humans and algorithms