Creativity Over Clicks

Hosted by Mars & Ipsos

A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.

Time: 16:45

Venue: The Forum, Rotonde, Palais des Festivals, Cannes

The 'Shoppable Masterpiece' framework for brand-building inside retail media feeds.

Access: festival pass

Speakers & agenda

Gülen Bengi (Mars) — Creativity over clicks

Pedr Howard, President, Creative Excellence (Ipsos) — Creativity over clicks