Creator-led marketing: from chaos to catalyst
Hosted by Kantar
A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.
Time: 12:00–13:30
Venue: The Kantar Content Studio, 13, Rue de Serbes 5th and 6th floor Cannes
Kantar session on turning creator-led marketing from chaos into a real growth catalyst.
Access: rsvp open
Speakers & agenda
Duncan Southgate, Global Media and Creative Leader (Kantar) — Creator-led marketing: from chaos to catalyst
Emma Harman, Co-CEO (Whalar) — Creator-led marketing: from chaos to catalyst
Ligia Patrocinio, Global Head of Desperados (The Heineken Company) — Creator-led marketing: from chaos to catalyst
Max Klymenko, Creator — Creator-led marketing: from chaos to catalyst
Vera Sidlova, Global Creative Thought Leadership Director (Kantar) — Creator-led marketing: from chaos to catalyst