EA Sports Roundtable: Passive to Participant

Hosted by EA Sports

A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.

Time: 15:00–17:00

Venue: Sport Beach, La Plage du Festival, 52 Bd de la Croisette, Cannes

EA Sports leads a session on the new rules of fan engagement at Sport Beach.

Access: invite only