EA Sports Roundtable: Passive to Participant
Hosted by EA Sports
A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.
Time: 15:00–17:00
Venue: Sport Beach, La Plage du Festival, 52 Bd de la Croisette, Cannes
EA Sports leads a session on the new rules of fan engagement at Sport Beach.
Access: invite only