Five Marketing Truths We Can Actually Agree On

Hosted by MiniMBA & Ehrenberg-Bass

A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.

Time: 15:30

Venue: Debussy Theatre, Palais des Festivals, Cannes

Mark Ritson and Byron Sharp find common ground on the principles of effective marketing.

Access: festival pass

Speakers & agenda

Byron Sharp, Professor of Marketing Science and Director (Ehrenberg-Bass Institute) — Five marketing truths we can actually agree on

Mark Ritson, Founder (MiniMBA)