Modern Heritage: How Do You Build Equity That Outlives Trends?
Hosted by Modern Heritage
A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.
Time: 15:30–16:30
Venue: Transform Magazine, 70 Avenue de Grasse 06400 Cannes
A follow-up to Tuesday's Modern Heritage talk shifts from presentation to roundtable. Open discussion on how brands create meaning that compounds rather than resets with every trend cycle, what makes a brand timeless in a fast-moving culture, and how to maintain a coherent identity.
Access: rsvp open