Powering the Future of Fandom
Hosted by BBC Studios & IBM
A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.
Time: 09:30–11:15
Venue: BBC Studios HQ, 21 Rue des Etats-Unis, Cannes
A panel on AI, data and technology in fandom building with Isa Guha.
Access: invite only
Speakers & agenda
Isa Guha, BBC Sport Presenter & Former England International Cricketer (BBC Sport) — Powering the Future of Fandom / Brands & Culture Panel: Inside Modern Fandom