Robots Can't Build Brands

Name: Robots Can't Build Brands
Start: 2026-06-23T14:30:00+02:00
Location: Lumière Theatre

Hosted by P&G

A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.

Time: 14:30

Venue: Lumière Theatre, Palais des Festivals, Cannes

P&G's Marc Pritchard on human creativity versus AI-driven production.

Access: festival pass

Speakers & agenda

Marc Pritchard, Chief Brand Officer (Procter & Gamble)