Scaling advertiser access: unlocking commerce-driven audiences
Hosted by Scaling Advertiser Access
A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.
Time: 16:00–18:00
Venue: Hotel Barriere Le Majestic, Penthouse 7th floor, 10 Bd de la Croisette, Cannes
Walmart Connect panel on deterministic commerce data and closed-loop measurement reshaping media. Ryan Mayward (Walmart Connect), Michael Barrett (Magnite), Bill Wise (MediaOcean). Rooftop reception follows from 4:30 to 6 PM.
Access: rsvp open