The Brands&Culture Day
Hosted by Brandsnculture
A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.
Time: 12:30–17:30
Venue: Brands&Culture Villa, Cannes (address shared upon registration), 13 Avenue de Bénéfiat 06400 Cannes
Brands&Culture’s third year at Cannes. Afternoon sessions on whether brands are genuinely moving culture forward or borrowing its energy. Confirmed speakers: Alex Weller (Patagonia), Catherine Ferdon (Coinbase), Viviana Ochoa (Essity).
Access: application required
Speakers & agenda
Alex Weller, Global VP of Creative (Patagonia)
Catherine Ferdon, CMO (Coinbase)