Unscripted: How Stories Earn Attention

Hosted by iHeartMedia

A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.

Time: 16:00

Venue: Rotonde Stage, Palais des Festivals, Cannes

Malcolm Gladwell and Questlove discuss storytelling that earns attention across media.

Access: festival pass

Speakers & agenda

Malcolm Gladwell, Bestselling Author and Podcaster (Pushkin Industries)

Questlove (The Roots / Two One Five Entertainment) — Unscripted: how stories earn attention