Brands and Culture at Cannes Lions International Festival of Creativity 2026

Side events hosted by Brands and Culture around Cannes Lions International Festival of Creativity 2026.

• How Brands Make, Shape and Define Culture — 13:15, Brands & Culture Villa
• Culturally Disruptive by Nature - The Brands That Are Built to Move Culture Forward — 16:15, Brands & Culture Villa
• Culture Lab Q&A: Live from Cannes — 14:00, Brands & Culture Villa
• A Debate: What in the World Is Happening? A Debate on Whether Brands Should Get Involved or Stay Schtum — 12:30, Brands & Culture Villa
• Anti-Slop, Pro-Humanity: A Playbook for Developing Brands That Stand Out — 14:45, Brands & Culture Villa
• The Long Game: Measuring Cultural Impact the Way Gaming Brands Do — 15:15, Brands & Culture Villa
• Earn It or Risk It — 14:00, Brands & Culture Villa
• Inside the Workflow: How Marketers Are Using AI to Build Culture-Led Brands — 16:00, Brands & Culture Villa
• Keeping It Human: Influencer Marketing in the Age of AI — 14:45, Brands & Culture Villa
• Music Session (Inc. a Performance): Why Music Is Your Emotional Superpower — 12:30, Brands & Culture Villa
• Seizing the Moment in Sports: How Brands Can Win the Game - Outside of the Game — 13:15, Brands & Culture Villa