UK Advertising / Advertising Association at Cannes Lions International Festival of Creativity 2026

Side events hosted by UK Advertising / Advertising Association around Cannes Lions International Festival of Creativity 2026.

• Welcome Drinks — 17:00, Location TBC
• UK Advertising Global Reception — 09:00, UK House @ Empower Cafe
• Beyond Market Entry: Rethinking UK–Nigeria Creative Collaboration — 10:00, UK House @ Empower Cafe
• Media, Commerce and the New Definition of Value — 14:00, UK House @ Empower Cafe
• From Gen Z to Gen Zalpha: The Attention Generation — 09:30, LBB & Friends Beach
• Trust in the Age of AI and Influence — 11:30, UK House @ Empower Cafe
• What Fans Pay Attention To — 12:00, UK House @ Empower Cafe
• Decisions at the Speed of Now: AI, Judgement, and the Modern Marketing Leader — 13:00, UK House @ Empower Cafe
• The New Economics of Fandom — 15:00, UK House @ Empower Cafe
• Building the UK–Saudi Arabia Creative Corridor — 10:00, UK House @ Empower Cafe
• The Creator Economy Has Grown Up. Has the Industry? — 12:30, UK House @ Empower Cafe
• How Creative Businesses Are Scaling Across the Middle East — 14:30, UK House @ Empower Cafe
• Where Is the Next Era of Global Industry Growth Coming From? — 10:00, UK House @ Empower Cafe