Selina Sykes

Vice President Marketing Transformation and Social-First, Beauty & Wellbeing, Procter & Gamble

Appearances at Cannes Lions International Festival of Creativity 2026

• ADWEEK House Cannes (09:00)
• Brand Innovators Marketing Leadership Summit (09:00)
• Marketing to Humans and Machines: Brand Discovery in the Agentic AI Era (17:00)