Creativity Has to Strike Back

Hosted by Fernando Machado

A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.

Time: 15:15

Venue: Rotonde Stage, Palais des Festivals, Cannes

Fernando Machado addresses the industry's retreat from creative risk.

Access: festival pass

Speakers & agenda

Fernando Machado, Brand Advisor (formerly Burger King, Activision) (Chipotle) — Creativity has to strike back