Day 4 at Cannes Lions 2026

Every Day 4 side events around Cannes Lions International Festival of Creativity 2026, curated for AI and tech executives by Chief in AI.

• LWS Salon — Ladies Who Strategize, Private attic, central Cannes
• Braze Cabana Club — Braze, Braze Cabana, Cabana Row
• Yahoo Explorers Society — Yahoo, La Plage du Martinez
• Yahoo Purple Submarine — Yahoo, Parvis, Palais des Festivals
• Carlton Rooftop Panels — Adobe & LinkedIn, The Carlton
• Moloco Penthouse — Moloco, La Croisette penthouse
• Le Cadent Salon — Cadent & Factory360, CD Coiffure
• Cartier Rooftop Suite by PubMatic — PubMatic, Cartier Rooftop
• Business Insider at Cannes Lions 2026 — Business Insider, BI Suite, First Croisette
• Adobe Parvis Activations — Adobe, L'Oréal & Disney Imagineering, Parvis, Palais des Festivals
• ADWEEK Sunset Cocktail Series — Adobe & ADWEEK, The Majestic Hotel
• Good Business Hub at BOBO Bistro — Bloomberg Media, BOBO Bistro
• Uber Vesuvio Pizza Window Takeover — Uber Advertising, 01:00, Vesuvio
• Empower Café — Cannes Lions, WACL & Propeller, LIONS Impact Hub
• LinkedIn Rooftop — LinkedIn, LinkedIn Rooftop
• Freewheel at Cannes Lions 2026 — Freewheel, TBA
• Infillion at Cannes Lions 2026 — Infillion, TBA
• Amazon Port — Amazon, Port de Cannes
• OOH Yacht Party — OOH Yacht Party, Yacht, Port de Cannes
• Spotify Beach — Spotify, Spotify Beach
• Mediaocean @ Cannes Lions 2026 — Mediaocean, Mediaocean Yacht
• The Room @ Yacht Hana — The Room, Yacht Hana, Port de Cannes
• Salesforce Beach — Salesforce, Salesforce Beach
• TikTok Garden — TikTok, TikTok Garden
• The Hang: Athlete Networking at Sport Beach — Stagwell & Boardroom, 12:00, Sport Beach, La Plage du Festival
• Yahoo Sunrise Wellness & Meditation — Yahoo, La Plage du Martinez
• Salesforce Austin Millz Performance — Salesforce, Salesforce at Cannes
• Kargo Drone Show — Kargo, 22:00, Cannes seafront
• Vevo Live Music at Sport Beach — Vevo, Sport Beach, La Plage du Festival
• DoubleVerify on the DV Yacht ASYA — DoubleVerify, DV Yacht ASYA, Yacht Row
• DoubleVerify 80s Retro Rendezvous Yacht Party — DoubleVerify, DV Yacht ASYA, Yacht Row
• StackAdapt at Cannes — StackAdapt, Private venue overlooking the Croisette
• Magnite on Yacht King Benji — Magnite, Yacht King Benji, IGY Marina
• Innovid at the Mediaocean Yacht — Innovid & Mediaocean, Mediaocean Yacht, Yacht Row
• Smartly Penthouse — Smartly, Smartly Penthouse
• Viant at Cannes Lions 2026 — Viant, Viant activation
• See It Be It 2026 Programme — LIONS, Palais des Festivals
• The AdTech Chill House — Opti Digital, 09:30, AdTech Chill House
• Mediaocean: An Evening with St. Lucia — Mediaocean, Mediaocean Yacht, Yacht Row
• NielsenIQ at Cabana 1 — NielsenIQ, 09:00, Cabana 1, Cabana Row
• PayPal Ads Pâtisserie — PayPal Ads, La Croisette
• Adobe Studio @ Cannes Lions — Adobe, 09:00, Le Majestic Hotel
• ADWEEK House Cannes — Adweek, 09:00, Hotel Barriere Le Majestic
• SIGNAL at Cannes — Experiencesignal, 09:00, Hotel le Suquet
• Bain & Company at Cannes Lions 2026 — Bain, 09:00, The Mondrian Hotel
• PMG AI & Tech Sandbox — PMG, AI & Tech Sandbox, Miramar Beach
• Get Real! by JCDecaux, Displayce & VIOOH — JCDecaux, Displayce & VIOOH, 14:00, Yacht Nela, Jetée Albert Edouard
• Inkwell Beach Cannes — Inkwell Beach, 09:00, Vegaluna Beach
• Nordic Sunset Drinks Cannes — Nordic Sunset Drinks, 19:00, Venue Confirmed on RSVP
• Opus Base @ Cannes — Joinopus, 09:00, Venue Confirmed on RSVP
• RTL Beach at Cannes Lions 2026 — Rtlbeach, 09:00, La Môme Plage
• Pinterest Manifestival — Pinterestcannes, 10:00, Carlton Beach Club
• XP Land: Doors in 5 Tours — Xp, 09:00, Venue Confirmed on RSVP
• VaynerX Chez Vayner Café — Vaynerx, 09:00, Chez Vayner Cafe
• Meta Beach @ Cannes Lions 2026 — Meta Beach, 09:00, Plage Barrière Le Majestic Canne
• Journal House (WSJ) @ Cannes Lions 2026 — Wsj, 09:00, Journal House
• SPORT BEACH @ Cannes Lions 2026 — Stagwell, 09:00, La Plage du Festival
• 3C Ventures @ Cannes (Plage 3CV) — 3C Ventures, 09:00, La Plage 3CV
• Adobe x LIONS Creator Beach — Canneslions, 09:00, The Majestic Hotel
• Le Monks Cafe — Canneslions, 09:00, Les Monks Café
• Maison New Digital Age — Newdigitalage, 09:00, Maison NDA
• FQ Equality Lounge® at Cannes Lions — Thefemalequotient, 09:00, Hôtel Martinez Beachfront
• Deloitte Digital Apartment at Cannes Lions Festival of Creativity — Deloittedigital, 09:00, Deloitte Digital Apartment
• NBCUniversal at Le Studio — NBCUniversal, 09:00, Le Studio
• Deloitte Digital Executive Loft at Journal House — Deloittedigital, 09:00, Journal House
• Canva Creative Cabana at Cannes Lions 2026 — Canva, 09:00, Vega La Plage
• T-Mobile Advertising Cabana at Cannes Lions 2026 — T-Mobile Advertising Cabana, 09:00, T-Mobile Cabana
• Microsoft Gardens — Microsoft, 09:00, Ondine Cannes
• LBB & Friends Beach at Cannes Lions 2026 — Lbbonline, 09:00, La Plage Croisette
• Adform @ Cannes Lions 2026 — Adform, 09:00, Venue Confirmed on RSVP
• Linktree at Cannes 2026 — Linktree, 09:00, Venue Confirmed on RSVP
• VideoAmp Sea Change at Cannes 2026 — Videoamp, 09:00, VideoAmp Penthouse
• Tubi Cabana at Cannes Lions 2026 — Tubi, 09:00, Tubi Cabana (Checkpoint #3)
• Walmart Connect at Cannes 2026 — Walmart Connect, 16:30, Hôtel Barrière Le Majestic
• Axios House at Cannes 2026 — Axios House, 09:00, Port de Cannes Yacht Row
• WP Studio at Cannes — Washingtonpost, 09:00, WP Studio
• Basis at Cannes Lions 2026 — Basis, 09:00, Basis Oasis
• mediasense at Cannes Lions 2026 — Media-Sense, 19:30, Venue Confirmed on RSVP
• Epidemic Sound Cannes Cabana — Epidemicsound, 09:00, TBA, Cannes
• Semrush Villa: Cannes Lions 2026 — Semrush Villa, 09:00, Venue Confirmed on RSVP
• LiveRamp at Cannes Lions 2026 — Liveramp, 09:00, Gray d'Albion
• Adform Cannes 2026 — Adform, 09:00, Venue Confirmed on RSVP
• OpenHouse at Cannes 2026 (The Trade Desk) — OpenHouse, 09:00, Cabana Row
• Samsung Ads at Cannes Lions 2026 — Samsung Ads, 09:00, Samsung Ads Marina Lounge
• Instacart at Cannes Lions 2026 — Instacart, 09:00, Venue Confirmed on RSVP
• Later Lounge at Cannes Lions 2026 — Later Lounge, 09:00, Venue Confirmed on RSVP
• SiriusXM Media & AdsWizz @ Cannes Lions 2026 — Siriusxm, 09:00, SiriusXM Media & AdsWizz Cabana, Cabana Row (waterfront), Cannes
• Cognitiv at Cannes Lions 2026 (Performance Parlor) — Cognitiv, 09:00, Cognitiv Yacht E-Motion, Jetée Albert Edouard Nord
• Chief in AI — Popup Meetup — Chief in AI, La Croisette — Cannes
• Seedtag at Cannes Lions 2026 — Seedtag, 09:00, La Perle
• Brand Innovators Marketing Leadership Summit — Brand-Innovators, 09:00, Armani Caffe · LVMH Villa, Cannes
• Sweatwork Morning Workouts at Sport Beach — Sweatwork & Stagwell, 07:00, Sport Beach, La Plage du Festival
• COLLINS House 2026 — Collins, 11:00, Register to See Address
• Lions Sport Summit — Cannes Lions, The Carlton Hotel
• The Last Vacation You'll Ever Take: The Post-Apocalypse Experience — Cannes Lions Official Programming, 14:00, The Terrace, The Palais
• The Festival Lowdown: What You Missed from Wednesday — Cannes Lions Official Programming, 11:00, Debussy Theatre, The Palais
• How to: Build Growth Without Greenwashing — Cannes Lions Official Programming, 11:00, The Forum, The Rotonde
• Tour of the Work: PR Lions — Cannes Lions Official Programming, 11:15, The Exhibition, The Palais
• Everyone is a Seller: Circular Commerce is Redefining Creative Industries — Cannes Lions Official Programming, 12:45, Rotonde Stage, The Palais
• Creative Impact Unpacked: How Do You Scale Brands in a Social-Led Era? — Cannes Lions Official Programming, 15:30, Creators Stage, The Palais
• Mothers of Creative: A Meet-Up with Publicitarias' Melanie Tobal and Julia Rayeb — Cannes Lions Official Programming, 15:30, The Terrace, The Palais
• Rich Silverstein Blends AI and Storytelling Into a Broadway Musical — Cannes Lions Official Programming, 15:30, Debussy Theatre, The Palais
• Thursday Awards Show — Cannes Lions Official Programming, 19:00, Lumière Theatre, The Palais
• Tour of the Work: Creative Data Lions — Cannes Lions Official Programming, 14:45, The Exhibition, The Palais
• The Business of Experiential — Canva, 10:00, Canva Creative Cabana
• Building Brand Lore. Rethinking Fame for a Fragmented World. — Cannes Lions Official Programming, 14:30, The Forum, The Rotonde
• Trading in the Currency of Trust in Consumer Healthcare — Cannes Lions Official Programming, 15:45, The Forum, The Rotonde
• 4 NOTES AND NO MORE — Cannes Lions Official Programming, 16:45, The Forum, The Rotonde
• Why Most Innovations Fail – And How to De-Risk Yours — Cannes Lions Official Programming, 15:15, Basement Stage, The Palais
• DEPT® Secret Garden: EPICA x Adforum – Cocktail hour (invite only) — DEPT, 13:00, DEPT Secret Garden
• DEPT® Secret Garden: Fireside chat by afriCANNES — DEPT, 16:15, DEPT Secret Garden
• DEPT® Secret Garden: Future of Marketing Initiative — Oxford University (invite only) — DEPT, 08:30, DEPT Secret Garden
• Lions Advisory: The Festival Forecast — Dentsu, 16:00, Dentsu Beach House
• The Customer Relationship Paradox — Dentsu, 10:00, Dentsu Beach House
• We've Got Your Attention. Here's the Proof. — Dentsu, 11:30, Dentsu Beach House
• Accelerating Advertising with Retail Media Networks — Deloitte Digital, 09:00, Journal House
• For You Page. From the People that Built it, Backed It, and Connected It. — Canva, 12:30, Canva Creative Cabana
• Made to Matter: How The Best Brands Create and Connect in an AI world — Canva, 13:00, Canva Creative Cabana
• Pride on the Croisette — Canva, 20:00, Canva Creative Cabana
• Wired Different. B.R.O.s at Work. — Criteo, 13:00, Criteo Yacht
• DEPT® Secret Garden: Lunch with EPICA (invite only) — DEPT, 12:00, DEPT Secret Garden
• DEPT® Secret Garden: Marketing for machines: how B2A is rewriting the CMO playbook — DEPT, 15:00, DEPT Secret Garden
• DEPT® Secret Garden: The human multiplier: why leadership is the real AI advantage — DEPT, 14:00, DEPT Secret Garden
• DEPT® Secret Garden: You bought the AI. Where’s the growth? — DEPT, 10:30, DEPT Secret Garden
• Carrying the Role: Leadership Under Real Expectations — The Female Quotient, 13:30, FQ Beach @ Hôtel Martinez Beachfront
• Collective Impact: The Power of Brand Partnership — The Female Quotient, 14:00, FQ Beach @ Hôtel Martinez Beachfront
• Culture on Cue: How Brands Show Up in Culture — The Female Quotient, 10:30, FQ Beach @ Hôtel Martinez Beachfront
• Yacht Nela Networking Meetings (Thursday Morning) — Displayce, JCDecaux & VIOOH, 10:00, Yacht Nela, Jetée Albert Edouard, Cannes
• Yacht Nela Masterclasses & Networking Meetings (Thursday Afternoon) — Displayce, JCDecaux & VIOOH, 15:30, Yacht Nela, Jetée Albert Edouard, Cannes
• Yacht Nela Happy Hour (Thursday Evening) — Displayce, JCDecaux & VIOOH, 17:30, Yacht Nela, Jetée Albert Edouard, Cannes
• Health at the Speed of Insight: Building Trust Through Creativity — The Female Quotient, 18:00, FQ Beach @ Hôtel Martinez Beachfront
• Influence Reimagined: Media’s New Momentum — The Female Quotient, 11:00, FQ Beach @ Hôtel Martinez Beachfront
• Relevance Over Reach: Winning Attention Today — The Female Quotient, 12:30, FQ Beach @ Hôtel Martinez Beachfront
• The Human Advantage: Creativity in the Age of AI — The Female Quotient, 09:30, FQ Beach @ Hôtel Martinez Beachfront
• Indie [Villa]: Top to Top — Indie at Large, 09:00, Collins House
• Campaign Intelligence: Rethinking Video Strategy for Brand Growth — Kantar x Amazon Ads, 14:00, Kantar Content Studio
• LBB Presents: A Question of Taste — Little Black Book (LBB), 10:30, LBB & Friends Beach
• LBB Presents: Calling the Shots — The Women Leading the Future of Production — Little Black Book (LBB), 15:30, LBB & Friends Beach
• LBB Presents: Radical Creativity — Resisting the Commodification of the Big Idea — Little Black Book (LBB), 16:30, LBB & Friends Beach
• Scaling Creative Is Easy. Scaling It Well Isn’t. — Transform Magazine, 10:30, 70 Avenue de Grasse, Cannes
• Retail Media Breakfast Club — Live in Cannes — Mirakl Ads, 08:00, Hotel Martinez
• Invite Only VIP Wrap Party — Stagwell, 15:00, La Plage Du Festival
• ROI or It Didn't Happen — Salesforce, 10:30, Salesforce Beach
• Thursday Biergarten — T-Mobile Advertising Solutions, 16:00, T-Mobile Terrasse
• Editorial Collective — Campaignatcannes, 09:00, Campaign House
• The List Closing Breakfast — Adageevents, 09:00, Ad Age The List Lounge
• Off the Record: Comms Mixer Breakfast (Canva) — Off The Record, 09:00, Canva Creative Cabana, Vega La Plage
• Cultural OS: New brand intelligence for winning with creators & fans — Kantar, 09:30, The Kantar Content Studio
• Exclusive Drinks & Networking Finale: Driving the Future of Marketing — Ft, 16:00, Nikkei FT Teahouse, Cannes
• XP Next: The Future of Experiential @ LinkedIn — Xp, 16:00, Venue Confirmed on RSVP
• Sunset Cocktail (MarkApp & SpinX) — Sunset Cocktail (MarkApp & SpinX), 18:30, Moka
• From retail media to results: proving what works — From Retail Media To Results, 09:15, Journal House
• ACT Responsible Tributes Celebration 2026 — ACT Responsible Tributes Celebration 2026, 17:00, RTL Beach, C Beach Cannes
• The Business of XP Brunch at Canva Beach — Xp, TBD, Canva Beach, Vega La Plage
• Spark AI Benchmarking Audit — Thursday Sessions — Spark AI, 11:00, BIMA House (Hotel Le Cavendish)
• Campaign multi partner roundtable — Campaignatcannes, 09:00, Campaign House
• Stop Working in Advertising — BBH, 11:15, Debussy Theatre
• Everyone Is a Seller — eBay & Stella McCartney, 12:45, Rotonde Stage
• Creativity Has to Strike Back — Fernando Machado, 15:15, Rotonde Stage
• Rich Silverstein Blends AI and Storytelling — Goodby Silverstein & Partners, 15:30, Debussy Theatre
• LBB Presents: The Artisans of Advertising — Why the Independent Maker Scene Still Dominates Craft — Little Black Book (LBB), 13:30, LBB & Friends Beach
• Panel Presented By TogetherWith: What Brands Can Learn from the Rise of Latin Culture — Little Black Book (LBB), 12:30, LBB & Friends Beach
• CANNES FINALE VIP CLOSING PARTY — OpenAP, 22:00, OpenAP Villa
• Where Is the Next Era of Global Industry Growth Coming From? — UK Advertising / Advertising Association, 10:00, UK House @ Empower Cafe
• The Creator Economy Has Grown Up. Has the Industry? — UK Advertising / Advertising Association, 12:30, UK House @ Empower Cafe
• How Creative Businesses Are Scaling Across the Middle East — UK Advertising / Advertising Association, 14:30, UK House @ Empower Cafe
• Creativity, AI & Radical Accountability — Brought to you by WACL — WACL (Powered by Propeller), 11:45, WACL Empower Café
• Evolving Advertising Technology — WACL (Powered by Propeller), 13:30, WACL Empower Café
• Mentorship Under Pressure: The Cost of Cutting Support — WACL (Powered by Propeller), 09:00, WACL Empower Café
• FQ CMO: the power of brand trust — Walmart Connect, 15:00, FQ Beach @ Hôtel Martinez Beachfront
• Explorers Hour with Yahoo Explorers Society — Yahoo, 14:00, Yahoo Beach
• Cruising Into Culture: From Moment to Momentum (with Virgin Voyages) — TikTok, 15:30, Carlton Cannes, a Regent Hotel, 58 Bd de la Croisette, Cannes
• Make it Your Way: TikTok Tools that Power Quality Creativity — TikTok, 14:30, Carlton Cannes, a Regent Hotel, 58 Bd de la Croisette, Cannes
• No More Silos: When Paid and Organic Collide — TikTok, 12:30, Carlton Cannes, a Regent Hotel, 58 Bd de la Croisette, Cannes
• The Logic of Brand Love: The Reality Behind Why Brands Get Chosen — TikTok, 13:30, Carlton Cannes, a Regent Hotel, 58 Bd de la Croisette, Cannes
• TikTok Next: Vibe Check (Session 2) — TikTok, 16:30, Carlton Cannes, a Regent Hotel, 58 Bd de la Croisette, Cannes
• SiriusXM Media x TUBI Closing Happy Hour — SiriusXM Media & AdsWizz, 15:30, TUBI Club La Croisette
• CMO Accelerator Cocktails with Jim Stengel — VaynerX, 19:00, Chez Vayner, 2 Pl. du Général de Gaulle, Cannes
• CMO Circle: AI-First Marketing (Microsoft x Adobe) — VaynerX, 16:00, Chez Vayner, 2 Pl. du Général de Gaulle, Cannes
• VX After Dark: Disco Inferno — VaynerX, 21:00, Chez Vayner, 2 Pl. du Général de Gaulle, Cannes
• Soirée at Sea — The Room, 10:00, Mediterranean speedboat caravan & beach club
• BizBash Happy Hour — BizBash & Public School, The Terrace, Palais des Festivals
• PMG Global Hackathon & End of Cannes Soirée — PMG, AI & Tech Sandbox, Miramar Beach
• Young Lions Breakfast — VaynerX, 09:00, Chez Vayner, 2 Pl. du Général de Gaulle, Cannes
• The CMO Hot Seat: Solving Marketing's Toughest Growth Challenges In Real Time. — Claritas, 11:30, 42 Boulevard de la Croisette, Floor 5 Basis Oasis
• The Social Supper Club — Caliber, 19:30, Il Grande Cannes
• Uncertainty is Rising - will CMOs & CCOs finally align. Private Dinner Event. — Zeno Group & Earned First, 19:30, Fred L'Ecailler
• Sport Beach VIP Wrap Party — Stagwell, 15:00, Sport Beach, La Plage du Festival
• Guideline.AI Ad Intelligence Morning Brunch — Guideline AI, 10:00, Guideline.AI House
• afriCANNES x DEPT Closing Cocktail Party — DEPT & afriCANNES, 16:35, DEPT Secret Garden
• The Haven by Human: Poseidon's Passage: A Luxury Yacht Excursion — 614 Group, 10:00, Location TBA
• The Creator Signal: How AI Systems Interpret Influence in Commerce — Nielsen x IAB, 11:30, Hotel Martinez - Nielsen Media Intelligence Hub
• AI in Ad Production — Seed Studio AI, 11:00, 6 Av. Fiesole
• shots Cannes Beach Party — shots, 22:00, Croisette Beach
• Silence to GreenSHOUTING: A Creative Lab for What Comes Next — Cannes Lions Official Programming, 14:15, The Terrace, The Palais
• Teads & Beet.TV Cocktail Party — Teads & Beet.TV, 20:00, Teads space, Vieux-Port de Cannes
• NIQ Bounce-Back Brunch — NielsenIQ, 09:00, On the Croisette
• Campaign House: Editorial Collective — Campaignatcannes, 09:00, Campaign House, Hilton Canopy, Cannes
• Thursday Opening Seminar — Cannes Lions Official Programming, 10:00, Lumière Theatre, The Palais
• Closing the Paid Media Effectiveness Gap — Ebiquity, WFA and RTL, 15:00, RTL Beach
• OPUS Founderverse Closing Party — Club OPUS, Private villa, Super-Cannes
• Attention to Belief: What Sport Teaches B2B Marketers about Influence — Cannes Lions Official Programming, 13:00, LinkedIn Rooftop, Carlton Cannes
• Morning Talk : Creator Economy - Quel avenir pour la relation entre maques et créateurs ? — J'ai un pote dans la com & LinkedIn, 08:30, RTL Beach
• Ad Age Gen Zers to Watch Breakfast — Ad Age, The List Lounge
• Julie Thompson's 19th Annual VIP Cannes Dinner Club & Le Discotheque — Julie Thompson, 18:30, La Paillote de Gaston Gastounette
• Stagwell Sport Beach: Wearables, Meet Shareables: The Intersection of Tech and Community — Stagwell, 12:30, La Plage Du Festival
• Chasing Attention in a Decision Economy: Five Inconvenient Truths About Why Brands Are Losing in Culture and Commerce — Dentsu, 10:45, Dentsu Beach House
• ROUNDTABLE: Inside Indies – What's Next for the Agency Landscape? — Cannes Lions Official Programming, 10:45, The Terrace, The Palais
• WIN Lounge: Women Inspiring Network — Women Inspiring Network, Hotel Martinez
• Stronger Together: Rethinking Omnichannel and Multichannel for Fragmented Audiences — Adform, 10:00, Location TBC
• ADWEEK House Programming (Thu afternoon) — ADWEEK, 14:40, ADWEEK House
• Beyond Efficiency: What Actually Drives Creative Excellence — ADWEEK, 15:55, ADWEEK House
• Featured Conversation with Mark Ritson, Founder of MiniMBA — ADWEEK, 11:15, ADWEEK House
• Group Chat Presented in Partnership with Roundel — ADWEEK, 15:05, ADWEEK House
• Group Chat Presented in Partnership with Taboola — ADWEEK, 13:00, ADWEEK House
• In Conversation with Empathy Lab — ADWEEK, 12:35, ADWEEK House
• In Conversation with Paramount — ADWEEK, 13:50, ADWEEK House
• In Conversation with Pendulum — ADWEEK, 14:15, ADWEEK House
• In Conversation with Sam's Club — ADWEEK, 09:30, ADWEEK House
• Brunch bites and refreshing pours — Basis, 09:00, Basis Oasis
• Creating Experiences People Want to Share—and Communities They Want to Join — Brand Innovators, 10:15, Rado Plage Beach
• The Power of AI-Driven Media Strategies — Brand Innovators, 11:30, Rado Plage Beach
• Inside the Jury Room: PR Lions — Cannes Lions Official Programming, 10:30, Basement Stage, The Palais
• Life After HoldCos — ADWEEK, 16:00, ADWEEK House
• Beet.TV Leadership Sessions in partnership with Mutinex — Beet.TV, 10:00, Salon Dinard, Hotel Barrière Le Majestic
• Marketing to Humans and Machines: Brand Discovery in the Agentic AI Era — ADWEEK, 17:00, ADWEEK House
• Outcomes, Everywhere, All At Once: Engineering Growth Across Every Channel — ADWEEK, 10:00, ADWEEK House
• Partnership Is The New Power Move — ADWEEK, 11:45, ADWEEK House
• Redefining the Role of Brands in Entertainment — ADWEEK, 10:50, ADWEEK House
• Stop Working in Advertising.' To Engage You Need to Entertain — Cannes Lions Official Programming, 11:15, Debussy Theatre, The Palais
• CMOs in the Spotlight: KFC, Mastercard — Cannes Lions Official Programming, 10:30, Rotonde Stage, The Palais
• Inside the Jury Room: Direct Lions — Cannes Lions Official Programming, 13:00, Basement Stage, The Palais
• The Creator Effectiveness Playbook — Cannes Lions Official Programming, 13:45, Rotonde Stage, The Palais