Stop Working in Advertising

Hosted by BBH

A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.

Time: 11:15

Venue: Debussy Theatre, Palais des Festivals, Cannes

BBH's John Hegarty on entertainment value versus performance metrics.

Access: festival pass

Speakers & agenda

Sir John Hegarty, Co-Founder (BBH) — Stop working in advertising