FreeWheel: Full Velocity — Winning at the Pace of AI
Hosted by FreeWheel & McKinsey
A side event at Cannes Lions International Festival of Creativity 2026, Cannes, France.
Time: 10:15–11:30
Venue: FreeWheel Beach, Plage Goeland, Plage Goeland, Boulevard de la Croisette, Cannes
Comcast and McKinsey leaders explore AI-driven advertising acceleration and global campaign strategy.
Access: free
Speakers & agenda
Dawn Lee Williamson, CRO, Media Solutions (Comcast Advertising) — Full Velocity: Winning at the Pace of AI
James Borow, General Manager (Universal Ads) — Full Velocity: Winning at the Pace of AI
James Rooke, President (Comcast Advertising) — Full Velocity: Winning at the Pace of AI
Jon Gieselman, Chief Growth Officer, Connectivity and Platforms (Comcast)
Katty Roberfroid, Director General (egta) — Full Velocity: Winning at the Pace of AI
Marc Brodherson, Senior Partner (McKinsey & Company) — Full Velocity: Winning at the Pace of AI (Moderator)
Olivier Jollet, Executive Vice President, Pluto TV (Paramount Skydance) — Full Velocity: Winning at the Pace of AI
Roberto Stanichi, Executive Vice President and Chief Global Brand Officer (Mattel)
Soo Jin Oh, Chief Commercial Officer (FreeWheel) — Full Velocity: Winning at the Pace of AI (Moderator)
Stephano Kim, Chief Strategy and Operations Officer (Fox Ad Sales) — Full Velocity: Winning at the Pace of AI
Thomas Bremond, Managing Director (Comcast Advertising) — Full Velocity: Winning at the Pace of AI (Moderator)