James Rooke

President, Comcast Advertising

AI is speeding everything up in the media world, and it’s changing the way we all work. New ideas can become real products faster than ever, and there’s a huge opportunity to stand out with smarter solutions that actually make a difference. Of course, that also means the pressure is on—everyone’s trying to move first and move fast.

Appearances at Cannes Lions International Festival of Creativity 2026