Sports Marketing at Cannes Lions 2026
Every Sports Marketing side events around Cannes Lions International Festival of Creativity 2026, curated for AI and tech executives by Chief in AI.
- Trailblazing Sports x Genius Sports Womens Event — Trailblazing Sports & Genius Sports, 16:30, Sport Beach, La Plage du Festival
- In Conversation with NFL and 72andSunny — ADWEEK, 12:05, ADWEEK House
- The Future of Media, Sports and Community — ADWEEK, 15:55, ADWEEK House
- CMO Insider Breakfast — Business Insider, 09:00, Sport Beach
- Instacart at Cannes Lions 2026 — Instacart, 09:00, Venue Confirmed on RSVP
- EA Sports Roundtable: Passive to Participant — EA Sports, 15:00, Sport Beach, La Plage du Festival
- Axios House at Cannes 2026 — Axios House, 09:00, Port de Cannes Yacht Row
- Adform Cannes 2026 — Adform, 09:00, Venue Confirmed on RSVP
- The Hang: Athlete Networking at Sport Beach — Stagwell & Boardroom, 12:00, Sport Beach, La Plage du Festival
- Indeed Coaches Corner Breakfast — Indeed, 09:00, Sport Beach, La Plage du Festival
- SPORT BEACH @ Cannes Lions 2026 — Stagwell, 09:00, La Plage du Festival
- Stagwell Sport Beach — Stagwell, Plage Du Festival
- Vevo Live Music at Sport Beach — Vevo, Sport Beach, La Plage du Festival
- Creative Impact Unpacked: Is Sport Incompatible with Marketing Effectiveness? — Cannes Lions Official Programming, 15:45, The Forum, The Rotonde
- The Trade Desk Roundtable: Premium Placement — The Trade Desk, 11:30, Sport Beach, La Plage du Festival
- Sweatwork Morning Workouts at Sport Beach — Sweatwork & Stagwell, 07:00, Sport Beach, La Plage du Festival
- CeraVe x Boardroom New Face of Legs Party — CeraVe & Boardroom, 16:00, Sport Beach, La Plage du Festival
- Front row seat: Inside the future of live sports — Amazon Ads, 11:00, Amazon Port
- FQ Sports: Changing the Game — The Female Quotient, 11:30, FQ Beach @ Hôtel Martinez Beachfront
- Stagwell Sport Beach: Meeting the Moment: Confidence, Culture, and the New Performance Playbook — Stagwell, 14:00, La Plage Du Festival
- Betting on Women: Why Women's Sports Became a Business Strategy — WACL (Powered by Propeller), 13:00, WACL Empower Café
- The Future of Fandom: Why Flag Football Is Changing the Game — WACL (Powered by Propeller) (with Propeller Group), 14:30, WACL Empower Café
- The Power Play: Women's Sports, Influence & The New Rules of Brand Growth — Nielsen, 13:00, Hotel Martinez - Nielsen Media Intelligence Hub
- The creative power of sports — Kantar, 14:30, The Kantar Content Studio
- SIGAWomen Lounge at Roberto Cavalli — SIGAWomen Lounge At Roberto Cavalli, 18:00, Roberto Cavalli Boutique, Bd de la Croisette, Cannes
- ADWEEK Featured Conversation with Surprise Athlete — ADWEEK, 16:40, ADWEEK House
- Winning in Sports Marketing Year Round — ADWEEK, 09:50, ADWEEK House
- From Stadiums to Streets: How OOH Drives Performance Through Sports + Culture (with OAAA) — Beet.TV, 16:00, Salon Dinard, Hotel Barrière Le Majestic
- Seizing the Moment in Sports: How Brands Can Win the Game - Outside of the Game — Brands and Culture, 13:15, Brands & Culture Villa
- FT Session at Cannes Lions | Panel: Can Women's Sport Turn Itself Into Big Business? — Financial Times, 14:25, Nikkei FT Teahouse,
- Influential Sports x Fanatics Advertising Happy Hour — Publicis, 17:00, Influential Beach
- Stagwell Sport Beach: From Fairway to Fast Lane: How Brands and Athletes Extend Across Sports — Stagwell, 12:00, La Plage Du Festival
- Live Sports Don't Wait. And Neither Can Your Creative — Smartly, 14:30, Smartly Penthouse
- From Stigma to Visibility: Rewriting the Rules of Women's Sport — WACL (Powered by Propeller), 10:30, WACL Empower Café
- Uniting through the game: sports as cultural connector — Walmart Connect, 12:30, FQ Beach @ Hôtel Martinez Beachfront
- La Fête du Foot with Yahoo Sports — Yahoo, 15:00, Yahoo Beach
- YouTube World Cup Watch Party — YouTube, 20:30, Sport Beach, La Plage du Festival
- Lions Sport Summit — Cannes Lions, The Carlton Hotel
- Game On: Why Sports is Winning the Battle for Attention, Scale, and Speed — 3CV, 15:00, La Plage 3CV, Cannes
- TikTok: Where the World Watches Sports — TikTok, 15:30, Carlton Cannes, a Regent Hotel, 58 Bd de la Croisette, Cannes
- Marketing Brew: Seizing the Moment in Sports: How Brands Can Win the Game - Outside of the Game with Ryan Aspell — Marketing Brew, 13:15, B&C Villa
- Brands&Culture: Fandoms, Communities & Niches — Brandsnculture, 12:30, Venue Confirmed on RSVP
- Inside the Jury Room: Entertainment Lions for Sport — Cannes Lions Official Programming, 13:15, Carlton Hotel Cannes
- Creator Field Day — TikTok & Whalar Group, 09:30, Sport Beach, La Plage du Festival
- Sport Beach VIP Wrap Party — Stagwell, 15:00, Sport Beach, La Plage du Festival
- Attention to Belief: What Sport Teaches B2B Marketers about Influence — Cannes Lions Official Programming, 13:00, LinkedIn Rooftop, Carlton Cannes
- Stagwell Sport Beach: Wearables, Meet Shareables: The Intersection of Tech and Community — Stagwell, 12:30, La Plage Du Festival